Ecommerce websites have become a huge point-of-sale (POS) for a multitude of businesses, with many of them operating entirely through an internet storefront. The storefronts, while digital, still require marketing efforts in order to drive paying customers to them.
However, with the internet expanding and becoming more competitive every day, how do you make noise in such a crowded marketplace? The answer is to use search engine optimisation (SEO) to boost the organic relevancy of your website.
Let’s take a look at the best ways to use SEO to market your ecommerce website.
Target the keywords your audience uses
Before engaging SEO you should already have market research that informs you of who your target audience is. The next step is to perform keyword research on your target audience to see what search terms they are using.
For example, if you’re business is selling dog toys your audience would be dog owners who want to provide a fun distraction for the pets they love. Therefore it would be logical to target keywords such as “dog toys”, “buy dog toys online” and “quality dog toys”.
The audience not only wants dog toys, they want high quality ones that they can purchase online. By targeting all of these keyword phrases you reach the maximum possible search audience while associating your brand with quality products that can be bought online.
Once you figure out the keywords you want to target, you then need to incorporate them strategically throughout your website in order to boost its search relevancy for said keywords. This means including them in H1 and H2 tags, image ALT attributes and blog content related to your industry.
Make your storefront mobile friendly
With the prevalence of smartphones in society, it was only a matter of time before the majority of internet searches were performed on mobile devices. This is now the case, with Google stating that it would rank sites that were mobile friendly above ones that aren’t.
If you want to reach these mobile users, it’s essential that your ecommerce storefront is mobile friendly. It needs to be intuitively designed so that nobody feels like they are getting less of an experience in using the mobile store over its desktop counterpart.
Build links to your storefront
The best way to use SEO to increase traffic to your ecommerce website is for links to the storefront to appear in other high authority domains. This is why sponsored content that links a storefront in blog copy is so popular, because it uses high quality content to host a link to a ecommerce website, directly driving business.