For those who are unaware of one of the most important marketing strategies, SEO is the best strategy, on the market today. SEO is an abbreviation that stands for search engine optimisation, which primarily refers to some of the biggest search engines, Google, Yahoo and Bing. Although Internet Explorer might be considered less relevant than these three leading search engines, it is still used by millions of users all around the world.
Since SEO stands for search engine optimisation, it explains its purpose perfectly, as it is used to optimise the results, which are rendered from search engines, by typing in what you want to search for.
Once your search results are in, you are directed to a web page, full of results that are most relevant to the words you used to search what you’re looking for.
With up to ten results, SEO and the implementation thereof, such as making use of keywords, focus on targeting the results best suited for your search, which often contains the keywords typed in the search bar, and displays it on the first page.
SEO for Internet Users
Since the internet is a vast environment, it’s important to remember, with running a business online, that if you’re business’ website or profile doesn’t appear on the first page, users probably won’t be able to find it.
Imagine your page archiving to page three of Google. Who’s going to see it? It will mean that a mere 10% of customers will reach your website, whereas if you were on page one, 100% would be able to find you quickly and head onto your website.
Rules of SEO
#1 Think Like an Internet User
Thanks to the internet, your focus on who to target with your product or service, has shifted to your online presence, rather than the more traditional, in-store physical presence itself.
Due to everyone having access to and being active on the internet, it’s the best space to find customers that are relevant to you. What you want to do is know who they are and where you can find them.
For instance, if you were an internet user, and you were looking for a make-up brush, what would you type into Google and what most of your customers search for? It adds to the process of the right customers being linked to your website/ online store, which allows for more customers, and thus better sales.
#2 Attract the Relevant Customer
You’re targeting your customers online, which means everything you say, post or promote, should be in line with the type of customer you’d like to attract. The better you know what your customer wants and what they’re looking for, the more you’ll be able to build relationships with potential customers and keep them coming back for more.
#3 Have an SEO Goal
Be sure to have a measurable goal with SEO. It might require you to invest some money into research and finding out what is most relevant to your customer, but it will be worth every single penny.
You can use SEO also to track the number of customers that are opening your website, as well as those who are interested and serious about knowing more about your brand, as well as your products. When users sign up for your website’s newsletter, for instance, SEO techniques can show you what’s working, and what’s not.