SEO or Search Engine Optimization determines how good a page can be found when searching for it on a particular search engine. This is done through the content that is written and published.
The aim is to let a search engine technology comprehend the content in a specific page and attain the highest possible rank regarding SERP or Search Engine Result Pages.
However, this doesn’t guarantee that the website or page will get the #1 spot on a result page.
In this article, we’ll go through some tips that can help you achieve a well-optimised website.
Make sure you have original content
Having a unique or authentic content doesn’t automatically mean an article must be formed from the corner of your mind that produces original thoughts or the must contain things that haven’t ever been said before.
But what it means is that the content shouldn’t be an exact copy of a document found on the internet.
This is because the most widely most search engine, Google, is exceptionally efficient at discovering identical content, which gives them lesser incentives to work with when it comes to ranking web pages that have copied content.
A common mistake that many bloggers commit is when they add the link to the original article in their blogs. Although this is ethical, it still doesn’t mean your content is original.
Title of the page
Before adding the title, there are a few things that you must understand.
- The content of your page is understood both by the search engine and users by the title
- Performing a keyword search is important to deduce what people find when they search
- Google and many other search engines have a limit when it comes to the number of characters that will be shown before stopping. The limit is usually 65 characters.
You must also make the titles as attractive as possible.
To give the users a better context as to what the web pages are about, search engines will try and understand what the page is about by comparing keywords in the title and the introduction.
This is why including the keywords that are used in the title must be included in the content’s introduction as well.
This doesn’t mean that the body of the content can be ignored. The body must also contain an adequate number of keywords. But keep in mind, the use of the keyword shouldn’t be abused. Naturally, bring in the keywords as part of a sentence so as to maximise the quality of the optimisation as well as the quality of the content.