Author Archives: George

Why SEO is Important for Business

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SEO is a marketing strategy that, along with the development of social media, email marketing and online marketing tools, such as Google AdWords, have become the leading strategies that, if implemented, will help you promote your business effortlessly, to add to its growth.

SEO is implemented to provide organisations with the necessary visibility to the web, to attract a broader spectrum of customers, all by making use of the incredible tools, of the digital world.

It has been proven that 94% of customers research the product or service they’re looking for before they choose to purchase it.

When businesses thus do not have an online presence that is set up and built to promote their product/ brand to their customers, they won’t achieve the same amount of success that they could’ve if they did implement it.

The initial idea of SEO was to link customers with the right product/ service provider, but it has brought brands far more success than anyone could’ve ever imagined. It is because brands have positioned their websites, as well as their content on SERPs that rate high when it comes to implementing the right keywords to a business’ website. In return, this has allowed businesses to make much more sales, as well as obtain a broader customer base.

SEO’s Importance to the Market

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If SEO is apart of the process of ranking your website, especially where it ranks when reviewing SERP’s.
Taking Google, for instance, as the biggest search engine in the world, they look for content that is considered relevant to the query of whatever the users are searching online. They also focus on providing value to their reader.

Once content ranks higher on SERP, it automatically has a far greater chance to attract attention and clicks from the customers that are most relevant to what’s being searched.

With an average of 30% of clicks going to the top search results on Google or any other top search engine, SEO is like a placement strategy that can place your business right in front most of your customers. Apart from that, if you’re implementing SEO, and your competitor isn’t, you have the upper hand on being chosen as the retailer, or business, of choice, before users decide to purchase what they’re looking for.

Brands thus need to pay close attention to SEO, as it will ensure their visibility, as well as raise their voice, and promote their message to the customers, without compromise.

SEO: Boosting Your Online Presence in Business

Whether your goal is to make sales on products, promote your services, gain reliability with users and hopefully, potential customers, or whatever the case may be, SEO will assist you with anything. It will also market your business more than any other tool ever could

Tips And Tools To Write SEO-Friendly Content

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SEO or Search Engine Optimization determines how good a page can be found when searching for it on a particular search engine. This is done through the content that is written and published.

The aim is to let a search engine technology comprehend the content in a specific page and attain the highest possible rank regarding SERP or Search Engine Result Pages.

However, this doesn’t guarantee that the website or page will get the #1 spot on a result page.

In this article, we’ll go through some tips that can help you achieve a well-optimised website.

Make sure you have original content

Having a unique or authentic content doesn’t automatically mean an article must be formed from the corner of your mind that produces original thoughts or the must contain things that haven’t ever been said before.

But what it means is that the content shouldn’t be an exact copy of a document found on the internet.

Content

This is because the most widely most search engine, Google, is exceptionally efficient at discovering identical content, which gives them lesser incentives to work with when it comes to ranking web pages that have copied content.

A common mistake that many bloggers commit is when they add the link to the original article in their blogs. Although this is ethical, it still doesn’t mean your content is original.

Title of the page

Before adding the title, there are a few things that you must understand.

 

  1. The content of your page is understood both by the search engine and users by the title

 

  1. Performing a keyword search is important to deduce what people find when they search

 

  1. Google and many other search engines have a limit when it comes to the number of characters that will be shown before stopping. The limit is usually 65 characters.

 

You must also make the titles as attractive as possible.

The introduction

To give the users a better context as to what the web pages are about, search engines will try and understand what the page is about by comparing keywords in the title and the introduction.

This is why including the keywords that are used in the title must be included in the content’s introduction as well.

This doesn’t mean that the body of the content can be ignored. The body must also contain an adequate number of keywords. But keep in mind, the use of the keyword shouldn’t be abused. Naturally, bring in the keywords as part of a sentence so as to maximise the quality of the optimisation as well as the quality of the content.

 

The Rules of SEO

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For those who are unaware of one of the most important marketing strategies, SEO is the best strategy, on the market today. SEO is an abbreviation that stands for search engine optimisation, which primarily refers to some of the biggest search engines, Google, Yahoo and Bing. Although Internet Explorer might be considered less relevant than these three leading search engines, it is still used by millions of users all around the world.

Since SEO stands for search engine optimisation, it explains its purpose perfectly, as it is used to optimise the results, which are rendered from search engines, by typing in what you want to search for.
Once your search results are in, you are directed to a web page, full of results that are most relevant to the words you used to search what you’re looking for.

With up to ten results, SEO and the implementation thereof, such as making use of keywords, focus on targeting the results best suited for your search, which often contains the keywords typed in the search bar, and displays it on the first page.

SEO for Internet Users

Since the internet is a vast environment, it’s important to remember, with running a business online, that if you’re business’ website or profile doesn’t appear on the first page, users probably won’t be able to find it.
Imagine your page archiving to page three of Google. Who’s going to see it? It will mean that a mere 10% of customers will reach your website, whereas if you were on page one, 100% would be able to find you quickly and head onto your website.

Rules of SEO

#1 Think Like an Internet User

Thanks to the internet, your focus on who to target with your product or service, has shifted to your online presence, rather than the more traditional, in-store physical presence itself.

Due to everyone having access to and being active on the internet, it’s the best space to find customers that are relevant to you. What you want to do is know who they are and where you can find them.

Search Engine Optimization

For instance, if you were an internet user, and you were looking for a make-up brush, what would you type into Google and what most of your customers search for? It adds to the process of the right customers being linked to your website/ online store, which allows for more customers, and thus better sales.

#2 Attract the Relevant Customer

You’re targeting your customers online, which means everything you say, post or promote, should be in line with the type of customer you’d like to attract. The better you know what your customer wants and what they’re looking for, the more you’ll be able to build relationships with potential customers and keep them coming back for more.

#3 Have an SEO Goal

Be sure to have a measurable goal with SEO. It might require you to invest some money into research and finding out what is most relevant to your customer, but it will be worth every single penny.

You can use SEO also to track the number of customers that are opening your website, as well as those who are interested and serious about knowing more about your brand, as well as your products. When users sign up for your website’s newsletter, for instance, SEO techniques can show you what’s working, and what’s not.

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