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Why You Need Marketing

Marketing has been defined in many ways but we feel it is best described by the late Peter Doyle who said:  

“Marketing is a philosophy of business that places the customer at the centre of the universe”.

This is such a true statement; if you are trying to promote your product then your marketing strategy should be placing your target customer right in the middle in order to get them to buy your product/service.

Some organisations aren’t fans of marketing because it costs upfront but you wouldn’t expect to collect your winnings from a horse race without paying to place your bet would you?

An effective marketing plan and strategy is vital in order to know where you are going. It’s the difference between having customers and not having them. If you aren’t promoting your company and telling people about what you are doing, or the benefits of your product/services then you won’t grow your business, and chances are potential custom will go to your competition.

Reasons for marketing

  • Marketing is essential to win the attention your products and services deserve.
  • Chances are if you aren’t promoting your product, your competitors are promoting theirs.
  • Word of mouth marketing is very powerful and if you haven’t left a good impression with your product/services in your customer's mind then they will refer someone else’s product.
  • Marketing ultimately raises the profile of your product which in turn if done right leads to sales.
  • When the market is slow it's often those that have stuck with their marketing strategy that continue to sell their products/services.

Contact us today to see how we can help you.


Conceptualise Marketing are a clear thinking marketing agency who helped us come to grips with marketing concepts that were foreign to us and significantly improve the perception that we were creating via our website and in-house signage. They are accommodating and adaptable in their approach ...

Danny Bakker,
Gateway Baptist Church

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