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Search Engine Optimisation

The Internet has revolutionized the way we conduct research and find suppliers and businesses. Gone are the days of grabbing the Yellow Pages. Now most people go straight to Google or other search engines.

Search Engine Optimisation, or SEO as it is generally known, is the natural process of enabling your website to be seen by as many people as possible through search engines i.e. Google, Bing, Alta Vista, Yahoo.

When you do a search, results appear in three places. Those in the middle of the page fall into the area concentrated on for SEO, while those at the top and right hand side are the paid adverts - referred to as Search Engine Marketing (SEM) or pay per click (PPC).


SEO will help to get your website/blog higher up in search rankings, which will as a result:

  • Increase the number of people that see your site come up in the search results and in turn the number of visits to your website
  • Potentially lead to an increase in business leads and enquiries through your website
  • Help your site on an ongoing process, rather than SEM which will get you results as long as you keep paying for it


Conceptualise Marketing can assist with SEO services and offers services such as:

  • Keyword research
  • Copywriting to ensure your online marketing content matches the keywords relevant to your business
  • Website analysis and research
  • Review of competitor strategies
  • Optimizing of meta tags, content and links throughout the site
  • Establishing portal pages to your site
  • We also offer copywriting services to create new content for your website, blogs and additional online marketing such as e-newsletters.

Contact us today to see how we can help you.


We at Green Skills Australia have had nothing but positive experiences and outcomes whilst dealing with Zoe Gell and her company Conceptualise Marketing.

Zoe designed some of our main websites as well as the template used for our mini-sites. She also designed a range of promotional material, ...

Cameron Russell
Director, Green Skills Australia

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