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Search Engine Marketing

Advertising online has fast become the norm and search engines are often the main marketing channel of choice.

Search Engine Marketing (SEM) is the term widely used when referring to pay per click (PPC) advertising and Google Adwords. Following a search, SEM results are the paid adverts that appear at the top and on the right hand side of the search results page.

Where Search Engine Optimisation (SEO) is concerned with improving natural search engine results over time, SEM can often get results much quicker and sometimes instantly if you have the budget.

SEM is a great way to advertise online because:

  • You are literally paying per click - so if no one clicks on your advert you will not be charged.
  • You are in charge of your budget. Once that budget is reached for the month you can either stop or increase the budget - it's your choice
  • You can advertise when you want to - so if you have a campaign coming up, you can advertise but if you don't need to advertise then you don't have to
  • You can monitor your Adwords activity on an online dashboard and make changes as you need to as well as tie all the data in with Google Analytics

Conceptualise Marketing can assist with SEM services and offers services such as:

  • Keyword research and advice based on your budget requirements
  • Integration with Google Analytics
  • Management and monitoring of your PPC/Adwords account
  • Copywriting of your adverts
  • Marketing advice around your campaigns, helping you to create an engaging campaign

Contact us today to see how we can help you.


Zoe was easy to communicate with and very patient teaching us the social media side of marketing. There was a lot of detail in her work and instructions to continue with after we had finished our assignment together.

I would not hesitate to recommend Zoe if you need some marketing advice.

Julie Maxwell
Owner, Maxwell's Skin and Body Clinic

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