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Conceptualise Marketing Musings

2
June

Content is the Jack, Queen, King and Ace of effective Marketing!

Posted on 2nd June at 4:53pm

Category: Marketing

Content is King is a familiar marketing phrase, used to stress the importance of the written word, and its unique ability to influence consumers. In many ways, it’s the phrases that describe your products & services, which actually generate sales. Simply put, you need to communicate features, benefits, prices, etc., clearly and concisely – in ways that customers understand. In addition to this, did you know your website content plays a critical role in increasing Search Engine Optimisation rankings? 

 

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6
Jan

Your marketing objectives and resources in 2014

Posted on 6th Jan at 11:41am

Category: Marketing

It's all well and good having great ideas for your marketing, but have you planned your objectives that need to be achieved, where you want to be and what marketing resource you have in place to get you there?

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17
Dec

Planning your marketing for 2014

Posted on 17th Dec at 2:18pm

Category: Marketing

In our last blog post we talked about staying ahead of your competion. This blog post is about budgeting and planning your marketing in 2014. 

As the market gets tougher and more competitive have you thought about planning your marketing for next year?

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4
Dec

Staying ahead of your competition

Posted on 4th Dec at 2:15pm

Category: Marketing

With the current climate and advances in online marketing there are more marketing channels to keep on top of and to ensure your brand shines across all as well as your business facing much more competition with international businesses competing for work. 

Here are a few tips to help you keep your brand on top and to stay ahead of competitors.

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3
April

What makes you different from your competitors?

Posted on 3rd April at 11:51am

Category: Marketing

The key to selling your product effectively can come down to many things, but ultimately if you know who you are trying to reach, why, and what makes your product/service different you will definitely be on the right track. The term USP - Unique Selling Point has been a marketing acronym since the year dot and it's an important one to make note of.

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23
Jan

Is traditional marketing dead?

Posted on 23rd Jan at 7:34pm

Category: Marketing

Is there room for traditional marketing anymore?

There are a fair few articles around that dramatically declare that 'Traditional Marketing is dead!'. Our post today examines whether traditional marketing is still relevant in an industry that has been overwhelmed by the online arena.

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19
Dec

12 days of Christmas - Day 12 - What are your goals for 2013?

Posted on 19th Dec at 12:58pm

Category: Marketing

It's our final day of our 12 days of Christmas fun promo.

We hope that you got some useful tips and offers over the last 12 working days. For our last day we wanted to give some food for thought about 2013.

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17
Dec

12 days of Christmas - day 11 - Tips to help you when putting press releases together

Posted on 17th Dec at 4:08pm

Category: Marketing

Day 11 of our 12 days of Christmas fun promo - today we've put together a few tips to consider when pulling a press release together. Hope you find them useful.

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13
Nov

What is a call to action and why do you need to use them in marketing?

Posted on 13th Nov at 5:49pm

Category: Marketing

If you are new to marketing and have heard the words 'call to action' a lot and don't understand what it means, this is the blog post for you.

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1
Nov

QR Codes - what they are and how they can be used

Posted on 1st Nov at 2:07pm

Category: Marketing

Quick Response codes, otherwise known as QR codes are matrix bar codes that were originally used for the automotive industry. Today they are widely used in marketing by companies of all size and are an excellent way to track your marketing activities.

Our post today looks at why people might use them in marketing.

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