Digital marketing in an exciting part of the marketing landscape that is constantly evolving to meet the behaviours and trends amongst internet users and the search engines they rely on. Certain disciplines of digital marketing like search engine marketing (SEM) and subsequently search engine optimisation (SEO), are highly fluid areas of study that require practitioners […]
For digital marketers, the dichotomy between paid and organic search traffic is a source of fierce debate. Supporters of paid digital marketing methods tout its advantages over organic practises like SEO and vice versa. Both organic and paid means of digital marketing have proven successful in the past and the best approaches use both of […]
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